Hi, I'm Tamara — the founder of MarketMotion
I've spent 25 years in go-to-market and product marketing across some of the world's best-known tech companies. Now I use that experience to help small businesses and scale-ups compete smarter.
Tamara Santiago Downes
London, UK
25 years. Thousands of decisions. One clear focus.
I started my career in marketing before "product marketing" was even a job title. Over 25 years I've worked across three continents, led product launches at Adobe and Sage, managed teams, and helped businesses at every stage — from scrappy startups to global enterprises — figure out how to grow.
What I noticed along the way: the small businesses always had the best products but the worst go-to-market. They were doing the hardest thing — building something people actually want — and then leaving money on the table because they didn't have the marketing firepower to match.
That's why I built MarketMotion. To bring senior GTM thinking to businesses that can't justify a full-time hire, but desperately need the expertise.
I also believe AI has fundamentally changed what's possible for small teams. Used well, it's not a shortcut — it's a multiplier. I use AI tools daily in my own work, and I help clients build the same capability.
What working with me looks like
Clarity over complexity
Good strategy is simple. I cut through the noise and give you a clear picture of what to do and why.
Speed and substance
I move fast without cutting corners. You get thinking that's been tested across hundreds of launches, applied quickly to your situation.
Honest advice
I'll tell you what I think, not what you want to hear. If there's a smarter way, I'll say so.
AI as a multiplier
I use AI tools every day in my own work — and I help clients use them too. Not hype, just practical tools that save real time.
Career highlights
Workiva
2025 – May 2026Senior Product Marketing Manager
SaaS / Financial Reporting
Access Group
2023 – 2025Product Marketing Manager
SaaS / ERP
Sage
2018 – 2023Senior Marketing Manager
SaaS / Accounting
Adobe
2014 – 2018Product Marketing Manager
Creative / Enterprise SaaS
Education
Oxford University
Executive Education — Leadership
IE Business School
MBA
London Business School
Executive Programme
Let's talk about your business
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