AI MarketMotion
About

Hi, I'm Tamara — the founder of MarketMotion

I've spent 25 years in go-to-market and product marketing across some of the world's best-known tech companies. Now I use that experience to help small businesses and scale-ups compete smarter.

Tamara Santiago Downes

London, UK

My story

25 years. Thousands of decisions. One clear focus.

I started my career in marketing before "product marketing" was even a job title. Over 25 years I've worked across three continents, led product launches at Adobe and Sage, managed teams, and helped businesses at every stage — from scrappy startups to global enterprises — figure out how to grow.

What I noticed along the way: the small businesses always had the best products but the worst go-to-market. They were doing the hardest thing — building something people actually want — and then leaving money on the table because they didn't have the marketing firepower to match.

That's why I built MarketMotion. To bring senior GTM thinking to businesses that can't justify a full-time hire, but desperately need the expertise.

I also believe AI has fundamentally changed what's possible for small teams. Used well, it's not a shortcut — it's a multiplier. I use AI tools daily in my own work, and I help clients build the same capability.

How I work

What working with me looks like

Clarity over complexity

Good strategy is simple. I cut through the noise and give you a clear picture of what to do and why.

Speed and substance

I move fast without cutting corners. You get thinking that's been tested across hundreds of launches, applied quickly to your situation.

Honest advice

I'll tell you what I think, not what you want to hear. If there's a smarter way, I'll say so.

AI as a multiplier

I use AI tools every day in my own work — and I help clients use them too. Not hype, just practical tools that save real time.

Career highlights

Workiva

2025 – May 2026

Senior Product Marketing Manager

SaaS / Financial Reporting

Access Group

2023 – 2025

Product Marketing Manager

SaaS / ERP

Sage

2018 – 2023

Senior Marketing Manager

SaaS / Accounting

Adobe

2014 – 2018

Product Marketing Manager

Creative / Enterprise SaaS

Education

Oxford University

Executive Education — Leadership

IE Business School

MBA

London Business School

Executive Programme

Let's talk about your business

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